Assistants don't crawl the way Google does. They read what is written down plainly: a description, structured data on your page, a file called llms.txt, your Google listing. If none of that exists, there is nothing for them to read back — so they work you out from a review site, or skip you.
What it's costing you
- A growing share of "who should I call" questions are asked to an assistant, not typed into Google. Those people never see your site.
- When an assistant does describe you, it describes whatever it found. Often that's a five-year-old directory entry.
- Your competitors with a plain description get named. You get "I couldn't find details."
What Northic does about it
- Writes your facts in the form assistants read — a description, structured data, questions and answers, an llms.txt — from your own words, never invented.
- Puts them on a page we host for you, or hands you the code for your own site, and keeps them current as your details change.
- Checks the AI crawlers can actually reach you, which they often can't because of a setting nobody chose.
Doing it yourself: You can write a description, add structured data and an llms.txt to your site yourself if you know how. Most sites we check have none of the three.
Questions people ask
Can you guarantee ChatGPT will recommend me?
No, and nobody honest can. What can be done is making sure there is something accurate for it to read. That is the difference between being described and being skipped.
What is llms.txt?
A plain-text file at the root of your site that summarises your business for AI assistants — what you do, where, when you're open, how to reach you. Northic writes it and keeps it current.
Do I need a website for this?
Something has to hold the facts. If you have no site, Northic builds a page from your Google listing and five short answers, live in seconds.
Is this happening to you?
Northic reads your website, your Google listing and your reviews and tells you where you stand.
Free. Two minutes. No card, no account, no call. You'll get a score out of 100 and the three biggest things wrong.